That observation laid bare the fundamental disconnect in workplace mental health support. The data reinforces this troubling reality: 82% of organisations report EAP utilisation rates below 25%, while mere awareness of these programmes hovers at just 27% among employees. Most telling, perhaps, is that actual usage rates sit between 3-5%.

These figures expose a critical issue in behavioural science. The presence of support mechanisms proves largely irrelevant if they remain inaccessible during moments of need. The intention-action gap - already substantial in human behaviour - widens significantly under psychological strain.

This realisation prompted a fundamental reconsideration of Leafyard's approach. Our research into help-seeking behaviours revealed a counterintuitive truth: the clearest pathways to support often become the most opaque precisely when they're most crucial.

The question that emerged was deceptively simple: 'If you were struggling right now, would you actually know what to do?'

This led us to embed 'context' into Leafyard's architecture. The behavioural evidence is unequivocal: each step between needing support and accessing it exponentially decreases engagement probability. The solution, therefore, isn't merely about providing resources - it's about ensuring their discovery and accessibility at critical moments, with minimal cognitive burden.