Traditional employer mental wellness rollouts:

- Big company announcement

- Forgotten intranet page

- "Here's the login to your EAP"

- Predictably poor engagement

At Leafyard, we do something different: we distribute Leafyard via gift cards.

Sounds simple? The behavioural science behind it is powerful.

Gift Psychology - When you receive a high-value Leafyard gift card:

- It's not another corporate initiative

- It's a gift with real monetary value ( although the employer only pays a fraction of that value )

- People keep gifts (they bin corporate emails)

The Long Game - You might not need mental health support today. But life happens.

- That valuable gift card stays in your drawer

- It maintains its perceived worth

- It's there when you need it most

- No awkward conversations needed

The Privacy Gap - A gift card creates critical psychological distance:

- Use it on your personal device

- Your own email address

- Away from work infrastructure

- True confidentiality

Here's what we've learned: People don't throw away gift cards. Ever.

Want proof? Look in your wallet right now. I bet there's at least one gift card in there. We've turned this simple retail psychology into a mental health engagement tool that actually works.

The results? Engagement rates that make traditional EAPs look broken (because they are).